Why wait for the dust to settle?
While the automotive news, at least as reported in the mainstream press, is all about bankruptcy, bailout, dealer closings and other bad news, there is evidence of rebirth even before those complicated puzzles get resolved.
According to AutoBlog, a new car company, V-Vehicle Co., based in San Diego and backed by T. Boone Pickens, among others, is about to be born in a former GM plant in Monroe, LA. They won’t be making stodgy econoboxes, either, if the bent metal in the teaser photo below is any indicator. Perhaps more significant is that design for the promised “fuel efficient car for the US market” will be led by the wizard behind Mazda’s MX-5 Miata.
I’m not suggesting that the industry’s problems are behind them, only that there are always pockets of innovation, renewal and growth amid any difficult scenario. Excepting rare conditions, entire industries don’t go away, although industry leaders often do, particularly those who demonstrate a protracted unwillingness to change themselves before external forces do it for them.
Where are you seeing notable innovation among dinosaurs?
Filed under: Automotive | 2 Comments